Brand USA recently hosted a “Southern Cuisine & Whiskey” press trip through Alabama, Tennessee and Kentucky to provide journalists from Germany exposure to some of the unique travel opportunities available in the southern region of the USA. Stuttgarter Zeitung, WAZ, Südwest Presse, Frankfurter Neue Presse and Spotlight Magazin.
The tour began in Montgomery, Alabama with a visit to the Dexter Ave Parsonage and a historic walking tour through downtown Montgomery. The following day the journalists continued to the soulful city of Birmingham to explore the Civil Rights Institute and the 16th Street Baptist Church, a central landmark in the Birmingham Civil Rights District.
The third day took the journalists to the cities of Florence and Muscle Shoals to visit the “Father of Blues”, W.C. Handy’s Home and FAME Studios.
Next up was Huntsville, home to the one-of-a-kind U.S. Space & Rocket Center where simulators let you experience a space shot, G-forces and weightlessness onboard a spacecraft. Throughout the trip the journalists enjoyed some of the delicious southern food local to Alabama.
After Alabama, the crew proceeded to Tenneseee, a state known for it’s diverse music scene and whiskey. The first stop was at Jack Daniel’s Whiskey Distillery in Lynchburg, followed by visits to the Country Music Hall of Fame and the Grand Ole Opry in Nashville. The journalists also experienced a local wine tasting at Arrington Vineyards.
Lastly, the press trip concluded in Kentucky for a taste of the state’s famous bourbon. In Bardstown, they attended the Kentucky Bourbon Festival with The Great Kentucky Bourbon Tasting & Gala, which was definitely one of the highlights of the trip. They also visited both the Willett and Heaven Hill distilleries.
The last day of the tour was spent in Louisville, Kentucky’s largest city. There the journalists were given time their own to explore various points of interest within the city, including the Muhammad Ali Center and the Louisville Slugger Museum and Factory, where the famous baseball bats are manufactured. The day culminated with dynamic tour hosted by City Taste Tour”, which included history, shopping, dining and more.
A special thank you to Delta Air Lines and Alamo for helping with transportation. We also appreciate the support of:
- Grey Brennan from Alabama Tourism Department
- Meg Lewis of Montgomery CVB
- Vickie Ashford of Birmingham CVB
- Charles Winters of Huntsville CVB
- Ninon Parker of Muscle Shoals
- Bill Lang of Robert Trent Jones Golf Trail
- Tennessee Tourism
- Mr. Wolfgang Streitbörger, the German rep
- Mike Mangeot and Marge Bateman from Kentucky Tourism
- Dawn Przystal from Bardstown CVB
- Susan Dallas from Louisville CVB
Without their help, the “Southern Cuisine & Whiskey” press trip would not have been as great of an event.
Stay tuned for more updates from our Brand USA press trips.
Budget travel provider HostelBookers has just rolled out an exciting new promotion called United Sharing Adventure or USA for short. Other than a catchy name, this new landing page aims to share tips, photos and experiences of the real USA. To find out more about this exciting initiative to showcase the United States we spoke with Giovanna Gentile, the Face & Voice of HostelBookers/Senior PR Executive. Here is what she had to say:
Brand USA: You have this exciting new initiative entitled: United Sharing Adventure: USA. Can you tell us a little bit more about this promotion?
Giovanna Gentile: The best way to discover a travel destination is to ask the locals, so HostelBookers, the budget accommodation specialists, have gathered tips and images from US-based bloggers, accommodation owners and tourist boards to inspire travelers to explore the “real USA”. The initiative, called the United Sharing Adventure, will be also built via users’ recommendations and has the support of travel resource DiscoverAmerica.com. An interactive map lets travelers discover locals’ secret food, drink, sight-seeing and partying tips, as well as photos for each state.
Why did you select the United States for this United Sharing Adventure?
We wanted to show travelers how great it is to explore the United States. No matter the time of year, tastes or budget, travelers will find a holiday somewhere in the USA to fit their bill.
The idea was originally spawned from the 50 shades of Grey book and we decided being such a diverse country it would be really cool to do something to celebrate the “different shades” of the USA. From that small idea it has developed into what will hopefully become a great interactive and social resource for those who have been and wish to go to the USA.
Is the United States an important destination for your customer base? If so, please elaborate?
We have a lot of customers from the US and a high proportion of these travel internally first and foremost, as well as this we are seeing a significant increase in demand from the UK and Europe to US destinations. New York is of course the main driver for the US, being one of our top five destinations globally, although San Francisco, Miami, Chicago and Los Angeles are all gaining in popularity.
What do you think the United States offers your travelers that no other destination can?
The USA offers the greatest diversity and endless opportunities. It is a fascinating market to explore: iconic landmarks, action-packed adventure, breathtaking views, nightlife or total relaxation. The USA has it all.
What feedback have you heard from your audience on their United States experience?
We do have plenty of positive customer feedback on the top cities in USA in our guides section. Below an example from a customer who travelled to Boston:
Boston is a fantastic city and I am definitely going to recommend the city to my friends and family. I found there was loads to do, even events that didn’t require money. The shops are numerous and consistent. The scenery is amazing and we couldn’t believe how clean the streets were. The transportation around the city should be commended, I am sure it’s one of the best rated in the world.
As for social, when we put up stories and content about USA it gets a good amount of social interaction as well.
Have you ever traveled to the United States? If so, can you share one of your most important travel memories?
I travel to the USA every year as I am married to an American citizen. Every journey brings amazing memories with it: new places to discover, great food, welcoming people and that feeling of being in the center of the universe where great things start from.
Is there anything else you would like to highlight about this promotion or the United States?
The initiative will push people to share their own experiences and encourage a larger number to travel to or within the USA to find out more about how amazing USA is.
We want to hear from you! Share your USA travel tips and stories on this interactive new site and use the hashtag #ShareUSA.
HostelBookers.com is the leading budget accommodation website in the travel industry not to apply a service charge. Based in London, HostelBookers was launched in 2004 and now employs a team of over 120 people. It has over 20,000 properties available in more than 3,500 locations worldwide and provides customers with a range of accommodation, from hostels, camping and self-catering apartments to guesthouses and budget hotels. The site is available in 11 languages.
In honor of the UNWTO’s World Tourism Day, we teamed up with Destination Marketing Association International and Dr. Jonathon Day, Purdue Tourism and Hospitality Research Center, to discuss the importance of sustainable travel. Read on to find out more about responsible travel in the USA on this day of celebration for tourism.
In 2012, the number of international tourist arrivals surpassed one billion for the first time in history, and is forecast to reach 1.8 billion in 2030, according to the World Tourism Organization (UNWTO). With continuing growth in travel, there is increasing recognition among both travel professionals and consumers of the importance of responsible travel. Today we celebrate World Tourism Day, which was established by UNWTO to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.
The sustainability of our destinations is a critical issue and many destinations are implementing sustainable tourism programs with their members and stakeholders. But destinations can’t do it alone. Fortunately there is a growing movement of travelers committed to ensuring their impact on tourism destinations is positive and growing evidence that responsible travel is also good for the economic bottom line.
The United States Travel Care Code, developed by the Center for Sustainable Tourism at the University of East Carolina, encourages travel to pledge to travel green by taking 10 easy steps including learning about your destination, travel fuel efficiently and encouraging travelers to not leave their good habits, like recycling, at home.
The Travel Care program also provides great resources that DMOs can use to promote responsible travel. The pledge and a number of travel tips are available for reproduction in publications and websites. To learn more about the code visit www.travelcarecode.org.
See more at: http://www.destinationmarketing.org/blog/wanted-responsible-travelers#sthash.xERqavEP.dpuf. This article was written by Dr. Jonathon Day and published by DMAI. See the original post here.
Following their rainy adventure in Death Valley, Charley and the crew made it down through the California desert to the Ventura Country’s coast. On Saturday morning everyone gathered at Point Mugu the starting point for the Extreme Frontiers: USA convoy final. Fans and motorcycle enthusiasts waited for Charley to arrive for the trip down Pacific Coast Highway. Known as the PCH, this coastal route is world renowned for its rugged coastline and beautiful beach views. We teamed up with EagleRider to provide bikes to local riders and local insights—their team of tour guides and motorcycle riders set up a flawless event!
Charley finally arrived and the nearly 100 riders were ready to drive down the coast. With Charley leading the charge, the ride down to Santa Monica was a beautiful one. The unusual sight of a motorcycle convoy in the morning drew the attention of everyone on the road. The final convoy culminated at the Annenberg Community Beach House with high spirits. Following a lively final speech, Charley and Russ hosted a liveGoogle hangout about their journey and took questions from the fans. To celebrate this accomplishment of surviving and enjoying their extreme adventure, Charley and the crew attended a party at Deus Ex Machina’s Venice Beach location.
In Charley Boorman and Extreme Frontiers tradition, dozens of riders and motorcycle fans met to mark the end of filming Extreme Frontiers: USA. The leather-clad crew gathered at Point Mugu in Ventura Country, California to ride with Charley Boorman and the crew into Santa Monica. Charley led the pack of riders along the Pacific Coast Highway to Santa Monica’s and the Annenberg Community Beach House.